Last Updated: 14 August 2025
These Terms and Conditions (“Terms”) outline the rules and regulations for the use of all products and services offered by Aplu.io, owned by Applaud Web Media Private Limited (collectively referred to as “the Company,” “we,” “our,” or “us”). This includes our Managed Push Notification Service and our Self-Hosted Push Notification Service.
By purchasing, accessing, or using our products and services, you agree to be bound by these Terms in full. If you disagree with any part of these Terms, you must not use our products and services. The purpose of these Terms is to ensure a fair and transparent relationship with our customers, protect our intellectual property, and prevent any misuse or illegal activities.
The terms in this section apply to both the Managed Push Notification Service and the Self-Hosted Push Notification Service.
Your purchase, access, or use of our products and services signifies your full and immediate acceptance of these Terms. If you do not agree to be bound by all of the following Terms, please do not purchase, access, or use our products. We reserve the right to modify or update these Terms at any time. We will notify you of significant changes by posting an updated version on our website. Your continued use of the service after any changes indicates your acceptance of the revised Terms.
You agree not to remove, obscure, or alter any “powered by” notices, logos, brand identifiers, or other proprietary notices in any notification prompts. This applies to all plans (free or paid) for all services. Non-compliance constitutes a breach of our Terms and may result in immediate termination of your account and license without further notice.
All products and services purchased from or provided by the Company are and remain the property of Aplu.io. You may not claim intellectual or exclusive ownership of them, whether modified or not. Unauthorized reproduction, decryption, or sharing of our products is strictly prohibited and may result in account termination or legal action.
You may not sell, lease, rent, license, sublicense, distribute, transfer, copy, reproduce, modify, translate, or create derivative works of our software. You may not reverse engineer, decompile, or disassemble our software, except to the extent that such activity is expressly permitted by applicable law. You further agree not to engage in any illegal, abusive, or unauthorized conduct.
By using our services, you consent to the collection, use, and retention of data for the purposes of improving and marketing our offerings. This data may include user interaction statistics, usage patterns, and engagement metrics. We adhere to our Privacy Policy and relevant data protection regulations to ensure data security. This data helps us refine our offerings, create targeted marketing, and enhance the value we deliver.
We accept payment via bank transfer, UPI, Google Pay, PhonePe, debit card, credit card, and net banking. The specific method will be detailed on your invoice. Payment is required upfront unless otherwise specified. All applicable taxes, duties, or fees are your responsibility; a detailed breakdown of GST and other charges (if applicable) will be provided on the checkout page.
We reserve the right to change or cancel our offers, promotions, or discounts at any time. Any such changes will be posted on our website. Your continued use of our services implies acceptance of these revised offers.
Our services rely on Google Firebase Cloud Messaging (FCM) for certain functionalities. We are not responsible for any downtime, disruptions, or other issues caused by Google FCM or any other third-party services.
You agree to indemnify, defend, and hold harmless Aplu, its affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys’ fees) arising out of or in any way connected with:
In no event shall the Company be liable for any direct, indirect, incidental, special, or consequential damages arising out of the use or inability to use our software. Our total liability for any claims arising out of or in connection with these Terms shall be limited to the total fees paid by you for the specific product or service in the preceding 12 months.
To the fullest extent permitted by law, Aplu disclaims all warranties, express or implied, including but not limited to implied warranties of merchantability and fitness for a particular purpose. We do not warrant that our products or services will meet your requirements, operate without interruption, or be error-free. Your use of the service is at your sole risk.
Aplu shall not be liable for any failure to perform due to causes beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authority, pandemics, fire, floods, accidents, or strikes.
These Terms are governed by the laws of India. Any dispute arising from these Terms shall be resolved through binding arbitration in accordance with the Indian Arbitration and Conciliation Act, 1996. The arbitration shall take place in the state where the Company is incorporated. Each party shall bear its own arbitration costs.
These Terms and Conditions, together with any documents expressly referenced herein (including our Privacy Policy), constitute the entire agreement between you and Aplu regarding our products and services, superseding any prior agreements or understandings. We may update these terms at any time. Your continued use of our software after we post changes constitutes your acceptance of the revised terms.
The terms in this section apply only to the Managed Push Notification Service.
Domains added to the service must have the required script added to the head section and root domain within 15 days of being added. Domains that fail to meet this requirement may be removed from the Aplu system with or without notice. Furthermore, free plan domains with fewer than 10,000 subscribers that exhibit prolonged inactivity (e.g., 90 days or more) may be removed from the Aplu system to ensure resource availability.
You are solely responsible for all data and content you provide or transmit through the service. By using the service, you warrant that you have the necessary licenses or permissions for such content. You agree not to upload or transmit any content that is unlawful, defamatory, obscene, or otherwise objectionable.
You agree to indemnify, defend, and hold harmless the Company and its affiliates from any claims, liabilities, or expenses arising from your use or misuse of the Service, your breach of these Terms, or your violation of any third-party rights.
To maintain data accuracy and comply with our privacy and data-minimization policies, we will periodically remove from our system any subscriber records for users who have unsubscribed from your website.
The terms in this section apply only to the Self-Hosted Push Notification Service.
While we strive for broad compatibility, we do not guarantee that our product will work with all third-party software, plugins, or web browsers. It is your responsibility to test compatibility before purchase or contact the sales team.
Due to the nature of self-hosted digital products, we do not offer refunds once a purchase has been made, as the files cannot be recalled. In truly exceptional cases, a refund may be processed at our sole discretion. Read more about the refund and cancellation policy here. If you experience technical issues, our support team is available to assist you.
To ensure optimal performance for all, we or Google (via FCM) may implement usage limits. Excessive or abusive usage that negatively impacts system performance may result in throttling or suspension of access.
If you have questions or concerns about these Terms and Conditions, please contact us at:
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