Privacy Policy

Last Updated: 14 August 2025

Privacy Policy for Aplu.io

Applaud Web Media Private Limited (“the Company,” “we,” “us,” or “our”) operates the website https://aplu.io and provides related products and services (collectively, the “Service”). We are committed to protecting your privacy and personal information.

This Privacy Policy explains how we collect, use, and disclose your personal information when you use our website, purchase our products, or engage with our services. This policy should be read in conjunction with our Terms and Conditions. For details on service costs and refunds, please see our Pricing and Refund Policy pages. By using our Service, you consent to the data practices described in this policy.

General Privacy Terms (Applicable to All Services)

The terms in this section apply to both the Managed Push Notification Service and the Self-Hosted Push Notification Service.

1. Information We Collect

When you use our Service (e.g., browse our site, make a purchase, or subscribe to notifications), we collect personal information necessary to provide and improve our offerings.

  • Personal Information: Your name, email address, physical address, and other contact details you provide. This is essential for fulfilling orders, communicating with you, and providing customer support.
  • Device Information: We automatically receive your computer’s internet protocol (IP) address to help us learn about your browser and operating system for compatibility and analytical purposes.
  • Marketing Communications: With your explicit consent, we may send you promotional emails about our services, new products, and other updates. You can opt out at any time by following the “unsubscribe” link in every email.
  • Data for Managed Service Advertisements: For users on our free Managed Service plan, we facilitate the delivery of third-party advertisements as outlined in our Terms and Conditions. We do not share your personal information or your subscribers’ personal information with advertisers. Advertisements are delivered based on non-personally identifiable information, such as general category or context, not on personal profiles.

2. Our Role as a Data Processor

  • You as Data Controller: When you use our Service to communicate with your subscribers, you are the “Data Controller.” You are responsible for ensuring you have a legal basis (like consent) to collect and process your subscribers’ data and send them notifications.
  • Aplu.io as Data Processor: We act as the “Data Processor” on your behalf. We only process your subscribers’ data (such as device tokens) according to your instructions, which you give by using our Service. We do not own or control your subscriber data.

3. Cookies and Tracking Technologies

  • Cookies: Small data files stored on your device that allow us to remember your preferences, analyze site traffic, and personalize your experience. If you leave a comment, you may opt in to save your details in cookies, which will last for one year.
  • Tracking Pixels: We use tools like the Facebook Pixel for advertising and retargeting purposes. With your consent to cookies, you may see our advertisements on third-party platforms like Facebook.

4. Disclosure of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except under the following circumstances:

  • Legal Requirements: We may disclose your personal information if required by law or if you violate our Terms of Service.
  • Service Providers: We may share your information with trusted third-party companies who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

5. Payment Processing

We use secure and reputable payment processors such as Google Pay, Stripe, Bank Transfer, PayPal, and PhonePe. We do not store your credit card details on our servers. Your payment information is encrypted and transmitted securely according to industry best practices.

6. Third-Party Services

Our website may incorporate third-party services like Google Analytics to analyze traffic. These services may collect and use your information according to their own privacy policies. We are not responsible for their privacy practices and recommend you review their policies.

7. Security Measures

We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, loss, misuse, or disclosure. We employ encryption and other security technologies to safeguard your information. However, no method of online transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Age of Consent

By using our Service, you confirm that you are at least the age of majority in your state, province, or jurisdiction, or that you have given us your consent to allow any of your minor dependents to use our Service.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, or enforce our agreements. When no longer required, we will securely delete or anonymize your information.

10. Your Data Rights

You have specific rights regarding your personal information, including the right to:

  • Access the personal data we hold about you.
  • Request corrections to inaccurate or incomplete information.
  • Request the deletion of your personal data under certain circumstances.
  • Object to or request the restriction of our processing of your data.
  • Request a copy of your data in a structured, machine-readable format.

To exercise these rights, please contact us using the details provided below. We will respond within one month of receiving your request.

11. International Data Transfers

We may transfer, store, and process your personal information in countries outside your residence. These countries may not offer the same level of data protection. When we do so, we ensure appropriate safeguards are in place to protect your information in accordance with this policy and applicable law.

12. Links to Other Websites

Our website may contain links to external sites not operated by us. We have no control over the content and practices of these sites and are not responsible for their privacy policies. We encourage you to review the privacy policies of any third-party sites you visit.

13. Complaints

If you are dissatisfied with how we handle your personal information, you have the right to file a complaint with a relevant data protection supervisory authority.

14. Changes to This Privacy Policy

We reserve the right to modify this privacy policy at any time. Changes will be effective immediately upon posting on the website. If we make significant changes, we will provide a prominent notice to ensure you are aware of what information we collect and how we use it.

15. Contact Us

For any questions or concerns regarding this privacy policy or our data practices, please reach us at:

We will address your inquiries as promptly as possible.

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